21Shares Expands European Presence with XRP ETP Listing on Nasdaq

21Shares, a leader in cryptocurrency exchange-traded products (ETPs), has successfully listed its XRP ETP on Nasdaq Stockholm, marking an important step in the company’s goal to provide regulated and accessible crypto investment options. This move is part of a larger strategy to meet the increasing demand for structured digital asset products, especially within the European market. 

A Milestone for XRP Investors

On March 24, 2025, 21Shares introduced its XRP ETP, joining the launch of its Bitcoin Core ETP and Solana Staking ETP, all of which are fully backed by their respective cryptocurrency. The introduction of the XRP ETP is especially significant, considering the cryptocurrency’s growing prominence amid Ripple’s ongoing legal battle with the SEC. By listing the XRP ETP, 21Shares is offering institutional and retail investors an easy, compliant way to gain exposure to the digital asset, which has seen increasing interest from both retail and institutional investors alike.

This move positions 21Shares as a key player in the European market, especially as regulatory frameworks such as the Markets in Crypto-Assets (MiCA) regulation continue to provide clarity and confidence for investors.

A Response to Growing Demand for Regulated Products

With an increasing number of institutional investors looking to diversify their portfolios, crypto-backed financial products that meet regulatory standards are becoming increasingly popular. The regulatory environment in Europe has been gradually evolving, which has played a significant role in the growing confidence among investors looking for secure ways to invest in digital assets.

Mandy Chiu, Head of Financial Product Development at 21Shares, expressed that the company’s decision to list these products on Nasdaq Stockholm reflects a direct response to the growing demand for crypto ETPs, particularly in Europe. The listings also underscore 21Shares’ commitment to providing transparent, regulated investment options in the digital asset space, further bridging the gap between traditional finance and the crypto ecosystem.

Institutional Interest and Market Outlook

The listing of XRP, Bitcoin, and Solana ETPs aligns with the ongoing shift toward crypto assets in institutional portfolios. The move also taps into a broader trend in which investors are moving beyond Bitcoin, seeking exposure to altcoins like XRP and Solana. The growing institutional appetite for such investments is evident, and products like these ETPs are filling a critical gap in the market.

The Nasdaq Stockholm listing provides a credible and regulated environment for investors to gain exposure to cryptocurrencies in a manner that is familiar to those accustomed to traditional financial products. As more financial institutions explore digital assets, 21Shares’ products are well-positioned to capitalize on the trend.

What’s Next for 21Shares?

Looking ahead, 21Shares is likely to continue expanding its product offerings as the demand for regulated crypto products grows. The listing of the XRP ETP is just one step in the company’s larger strategy to increase its presence in the rapidly evolving European market.

As institutional interest in crypto continues to rise, products like the XRP ETP will likely play an increasingly important role in how investors interact with the crypto market, providing a compliant and convenient option for those seeking digital asset exposure.