Andrew Webley Outlines SWC’s Bitcoin Treasury Playbook for 2026

Andrew Webley, CEO of The Smarter Web Company (SWC), says Bitcoin’s recent price swings are not a concern. In fact, he sees volatility as a feature, not a flaw. According to Webley, short-term noise matters less than the long-term trend and that trend, in his view, looks strong. He argues that Bitcoin is steadily asserting itself as a core part of the global financial system. That belief shapes SWC’s treasury strategy. Volatility, he says, creates opportunity for disciplined operators who understand timing and risk. 

For SWC, Bitcoin is no longer an experiment. It is digital capital. As the UK’s largest listed Bitcoin treasury company, Andrew Webley believes SWC holds a strategic edge heading into 2026. The firm combines a Bitcoin-heavy balance sheet with a real, revenue-generating operating business. That mix, he says, is rare in UK public markets.

A Flexible Treasury Model Inspired by MicroStrategy

Webley also addressed the growing debate around Bitcoin treasury companies. He compared today’s discussion to the early days of MicroStrategy’s approach. Back then, many questioned whether Bitcoin belonged on a corporate balance sheet at all. That skepticism has faded. Andrew Webley now sees Bitcoin as a stronger treasury asset than any traditional alternative. However, he stressed that there is no single blueprint. Each company must adapt the model to its size, market and jurisdiction.

For SWC, the strategy follows a clear sequence. The company started with equity. It later introduced an ATM-style program. In the future, it may explore debt or preferred equity. Other tools could follow as regulations mature. The key, Andrew Webley said, is using the right instrument at the right time. This evolution, he noted, mirrors Bitcoin’s own journey. Both Bitcoin and Bitcoin-focused companies require patience. Regulation, investor attitudes and market structure will continue to evolve over years, not months.

Rebranding SWC Signals Bigger Ambitions

Beyond treasury strategy, Andrew Webley highlighted operational progress. This week, SWC announced an updated corporate website and a refreshed brand identity. The new site places greater focus on investor relations. It also highlights SWC’s core business of delivering website solutions across the UK and internationally. The rebrand signals ambition. Specifically, Andrew Webley wants SWC to lead a new generation of public companies. Indeed, these firms aim to scale responsibly, manage Bitcoin treasuries with discipline, and deliver commercial results. Therefore, the message is clear: Bitcoin supports the business; it does not replace it.

Investors, Momentum, and Eyes on Early 2026

Webley also shared updates from investor meetings and community events. A recent gathering in Bristol brought together shareholders and supporters. He described the mood as positive and forward-looking. Conversations with investors reinforced his confidence in the road ahead.

He added that several institutional conversations may convert into concrete support in early 2026. Media interest is also picking up, with journalists from major outlets reaching out. Andrew Webley closed with a clear goal. While 2025 marked a solid start as a public company, he expects 2026 to be much bigger. If execution matches vision, SWC plans to move from participant to leader in the UK’s Bitcoin treasury landscape.