Binance CZ Says Not Listing Top Crypto Hurts Exchanges

Binance founder Changpeng “CZ” Zhao has reignited debate in the crypto community with his strong views on token listings. He stated that any exchange refusing to list a third-largest market cap crypto is making a mistake. According to CZ, skipping such listings means missing out on liquidity, trading volume, and user growth. His message was clear,  not listing top crypto is a self-inflicted loss.

His remark reflects a growing concern among traders and developers. Many believe exchanges often delay listings due to internal politics, high listing fees, or regulatory fears. But CZ believes that when a token already ranks among the top by market cap, it deserves immediate inclusion. For him, listing top crypto is not optional,  it’s a basic business move that strengthens the platform’s ecosystem.

Why CZ Calls Listing a No-Brainer

CZ’s reasoning is simple: a top-three cryptocurrency already brings massive interest, strong liquidity, and daily trading volume. Exchanges benefit directly from that energy. He argues that refusing such a listing is like turning down free growth. When a platform lists a high-cap coin, it attracts new traders, improves price discovery, and boosts overall crypto liquidity.

For CZ, exchange listing decision should not rely on backdoor deals or inflated fees. Instead, it should focus on community strength and real trading demand. He believes that genuine projects shouldn’t need to pay or beg for listings. The ecosystem itself is the proof of value.

What Stops Exchanges from Listing Major Tokens

Despite CZ’s logic, many exchanges remain cautious. Their hesitation often comes from three major factors,  regulation, cost, and risk. Regulatory uncertainty plays a big role. Even if a token ranks high, exchanges fear potential classification as a security. Listing such assets without clarity could trigger legal consequences. Therefore, they prefer waiting for green signals from regulators.

Some platforms also tie listings to expensive promotional packages or deposit requirements. This monetization strategy slows decisions and frustrates developers. Lastly, technical integration adds another challenge. Listing a token requires building infrastructure, liquidity support, and wallet compatibility. For smaller exchanges, that can mean extra expenses and risk.

The Cost of Avoiding Top-Tier Listings

When an exchange skips a high-ranked token, it loses more than short-term revenue. The first major loss is liquidity. Without that trading pair, users shift to other platforms that provide access. Over time, this reduces market depth and weakens user engagement.

The second loss is credibility. Traders expect major exchanges to support well-known assets. When they don’t, it raises doubts about the platform’s reliability. Refusing to list a widely accepted crypto sends a negative message,  that the exchange is disconnected from market trends.

Finally, missing such listings affects the ecosystem. Big tokens bring strong communities, developers, and partnerships. When exchanges avoid them, they block themselves from that network effect. CZ believes that better exchange listing decisions can help platforms grow faster while giving users what they want,  access to the most liquid and trusted assets.

The Road Ahead

CZ’s bold remark reminds the industry of a simple truth: crypto thrives on openness. Exchanges that align with market demand will grow stronger. Those that resist change risk fading relevance.

In a space driven by innovation and liquidity, listing top crypto isn’t just an operational choice, it’s a statement of competitiveness. The smarter the exchange listing decision, the higher the trust and the deeper the crypto liquidity.