Gate.io Celebrates 12th Anniversary with Major Brand Upgrade and Web3 Expansion

Global crypto exchange Gate.io is celebrating its 12th anniversary with a sweeping brand upgrade and a renewed commitment to expanding its role in the global Web3 ecosystem. Under the theme “12 Years, One Gate, One World,” the company has revealed a new Chinese name—Damen (大门, meaning “The Gate”)—and outlined its strategic transformation from a traditional crypto exchange into a comprehensive blockchain platform.

Gate.io Marks 12 Years of Innovation and Global Growth

Founded in 2013, Gate.io has grown into one of the most recognized cryptocurrency exchanges in the world, serving over 22 million users. It consistently ranks in the top three by liquidity and second by 24-hour spot trading volume. With over 3,800 cryptocurrencies supported, Gate.io offers a wide array of products including spot, futures, leveraged tokens, and structured financial services.

Gate.io also stands out as the first major exchange to adopt 100% proof of reserves. It partnered with U.S.-based audit firm Armanino LLP to offer verifiable asset reserve data using Merkle Tree technology. As of January 2025, Gate.io held over $10 billion in total reserves with a reserve ratio of 128.58%.

Web3 Partnerships and Global Reach

Gate.io isn’t just focused on trading anymore—it’s also teaming up with big names around the world to grow its presence. In 2024, Gate.io became the Official Sleeve Partner of the famous football team Inter Milan. This means their logo appears on the team’s jersey sleeves, at San Siro Stadium, and during UEFA Champions League games. It’s a way to connect football fans with the world of crypto.

In 2025, Gate.io also became the official crypto partner of the Oracle Red Bull Racing Formula 1 team. Both Gate.io and Red Bull Racing value speed, new technology, and being global leaders, so the partnership makes sense. It also helps introduce more people to crypto through sports. By working with football and F1, Gate.io is trying to make crypto a normal part of everyday life and fun experiences.

New Identity and Vision for the Future

Gate.io has a new name and fresh vision for the future. The company is now called Damen, marking a big step forward in its mission and design. While the word “Gate” still stands for easy access and new ideas, the new name shows a bigger goal—supporting decentralization, fairness, and openness in the Web3 world.

This change also shows how Gate.io has grown. It’s no longer just a crypto trading platform—it’s now a full blockchain ecosystem. The new vision focuses on making things easier for users, offering better decentralized finance (DeFi) tools, and paying more attention to safety, rules, and education. After 12 years of building trust and growing worldwide, the company is ready for the next chapter. As Damen, it promises to keep creating a secure, modern, and inclusive digital world—making crypto open to everyone.