HTX to Host Live AMA with PONKE on New IP Deal and Licensing Expo Takeaways

In a move that has stirred notable interest in the memecoin community, cryptocurrency exchange HTX (formerly Huobi) has announced a live AMA (Ask Me Anything) session with PONKE, the popular meme-themed project on the Solana blockchain. Scheduled to take place on May 29 at 9 PM SGT, the session will be hosted on X (formerly Twitter) Spaces and is expected to shed light on several strategic developments, including a newly inked IP licensing deal.

The AMA, promoted under the hashtag #HTXPONKESAMA, has already started generating traction among followers eager for clarity and updates in a meme token market often plagued by speculation and volatility.

IP Licensing Deal with 223World: A Turning Point?

One of the major talking points will be PONKE’s new licensing agreement with 223World, a digital entertainment company known for developing IP across gaming, lifestyle, and Web3 sectors. While specific terms of the deal remain under wraps, the partnership signals PONKE’s intent to expand its brand identity beyond the confines of digital assets.

Licensing deals of this nature can open doors for meme-based tokens to achieve mainstream cultural presence, particularly when tied to lifestyle or gaming sectors where IP monetisation can play a pivotal role. For a project like PONKE—often viewed through the lens of internet humour and community hype—this represents a notable shift towards sustainable brand development.

Reflections from the Licensing Expo

According to the teaser post by HTX, the session will also cover PONKE’s takeaways from the recent Licensing Expo, a global event that connects IP holders with manufacturers, licensees, and retailers. While crypto projects are relatively new entrants to this space, PONKE’s participation indicates a broader trend where digital assets are actively seeking real-world integration.

This comes as more meme coins attempt to outgrow their origins by adopting commercial strategies usually reserved for traditional brands. The Licensing Expo would have provided PONKE the opportunity to explore partnerships, gauge consumer sentiment, and evaluate how the memecoin narrative can transition into merchandise, media collaborations, or even gaming IPs.

Community Engagement Remains Central

HTX’s decision to host the AMA via X Spaces underlines the increasing reliance on interactive platforms for Web3 projects. Live AMAs offer a unique channel for transparency and real-time engagement, critical in a sector where investor trust is often fragile.

Community members are encouraged to submit their questions ahead of the session, with HTX emphasizing open dialogue as a core component of the upcoming event. The move appears to resonate well, as the announcement tweet has already garnered over a thousand views within minutes.

Final Thoughts

While memecoins are often dismissed as fleeting trends driven by internet culture, events like this AMA suggest a subtle but important evolution. Projects such as PONKE are now exploring long-term brand building through licensing and strategic appearances at global expos. Whether this marks a genuine transformation or simply a fresh wave of marketing remains to be seen. But for now, the crypto community is watching closely.

The HTX X Space AMA with PONKE may not provide all the answers, but it offers a timely glimpse into how meme tokens are attempting to adapt, survive, and perhaps even thrive in an increasingly competitive Web3 landscape.