Metaplanet Launches US and Japan Units to Expand Bitcoin Business

Metaplanet Inc., the Tokyo-listed company often called Japan’s “MicroStrategy.” It has announced a major expansion of its Bitcoin related operations. The company is setting up two new subsidiaries. It is one in the United States and one in Japan, to strengthen its position in the global Bitcoin ecosystem. This move underlines Metaplanet’s ambition to go beyond holding Bitcoin on its balance sheet. The company is now building infrastructure, services and platforms. That supports broader adoption and income generation tied to the world’s largest cryptocurrency.

Expanding in the United States

The company’s board has approved the launch of Metaplanet Income Corp., a new subsidiary in Miami, Florida. The unit will operate under Metaplanet Holdings, the company’s U.S. holding entity. Metaplanet Income Corp. is designed to focus on Bitcoin income generation. Unlike the company’s core treasury strategy, where Bitcoin is simply accumulated and held. This new business will actively use Bitcoin to generate revenue. The plan includes managing derivatives operations and related activities that can produce steady cash flow.

The new structure also separates Bitcoin income generation from treasury holdings. By keeping them apart, Metaplanet hopes to improve transparency, governance and risk management. The company has committed $15 million in initial capital for the new subsidiary. It will be led by Simon Gerovich, Metaplanet’s CEO, alongside Dylan LeClair and Darren Winia. According to the company, this step will not significantly change financial results for the current fiscal year. However, it lays the foundation for a more sustainable and scalable Bitcoin business in the future.

Building Bitcoin Japan Inc.

At the same time, Metaplanet is also strengthening its home base. The board has approved the creation of Bitcoin Japan Inc., a new wholly owned subsidiary. That focused on media, events and services related to Bitcoin. Bitcoin Japan Inc. will manage platforms such as Bitcoin.jp, a widely recognized domain the company recently acquired. As well as Bitcoin Magazine Japan and the Bitcoin Japan Conference.

By consolidating these activities under one company. Metaplanet wants to create a unified brand presence in Japan. The aim is to expand education, community engagement and professional events. That highlights Bitcoin role in finance and society. The unit will be based in Roppongi Hills Mori Tower in Tokyo and start with a capital of 10 million yen. Simon Gerovich will also serve as a director of the new company, alongside Yoshihisa Ikurumi.

Why This Expansion Matters

These moves show that Metaplanet is no longer just a company that buys Bitcoin for its balance sheet. Instead, it is positioning itself as a Bitcoin native business group with operations. That generates income, hosts communities and promotes adoption. The U.S. subsidiary provides access to global markets and a regulatory environment where Bitcoin financial products can thrive. Meanwhile, the Japanese subsidiary focuses on strengthening the domestic Bitcoin ecosystem. By offering media, education and event platforms.

Together, they create a two-pronged strategy: one focused on revenue generation and the other on community building and education. This strategy also aligns with the company’s broader capital-raising activities. Earlier this year, Metaplanet issued new shares through an overseas offering to expand its Bitcoin holdings. By combining treasury growth with new business arms. The company is looking to maximize its exposure to Bitcoin and its ability to generate income.

The Road Ahead

Currently, Metaplanet expects only a limited effect on its financials in 2025. But these steps signal a long term vision. The company wants to become a leader in Bitcoin backed financial products and services, not just in Japan but globally. By planting its flag in both Miami and Tokyo, Metaplanet is bridging East and West in the Bitcoin economy. 

The combination of infrastructure, education and financial innovation could make it a central player. In shaping how Bitcoin is integrated into daily business. While challenges remain from regulation to market volatility. Metaplanet strategy shows a clear direction: Bitcoin is not just an asset to hold. It is a foundation to build businesses on. With its latest expansion, Metaplanet is moving one step closer to making that future a reality.