Ripple CEO Issues Bullish Call to Action for XRP and the XRPL

Brad Garlinghouse, the CEO of Ripple, has delivered a confident and optimistic message to the crypto community, urging developers, entrepreneurs, and investors to tap into the potential of XRP and the XRP Ledger (XRPL). His statement comes at a time when Ripple is aggressively expanding its utility offerings and reinforcing its presence in real-world finance. Garlinghouse’s bullish remarks are more than just hype, they signal a long-term vision of XRP as a foundational asset in the evolving digital economy.

“If You’re Not Building on XRP Ledger, Why Not?”

Garlinghouse’s bold challenge, shared via a recent post on X (formerly Twitter), was simple but powerful: “If you’re not building on the XRP Ledger, why not?” This wasn’t just a rhetorical question. It was a direct call to action aimed at developers and builders in the Web3 space who might be overlooking what Ripple believes is one of the most efficient and scalable ledgers in the crypto world.

The CEO highlighted XRPL’s decade-long history of reliability and low transaction costs, as well as its carbon neutrality, a key differentiator as environmental sustainability becomes a major focus in blockchain development. According to him, this combination of speed, cost-efficiency, and eco-conscious infrastructure makes the XRPL ideal for projects ranging from tokenized assets and stablecoins to payments and identity solutions.

A Focus on Real-World Utility

Ripple has long championed the importance of utility in crypto, not just price speculation. In recent years, the company has worked to position XRP and the XRP Ledger as essential tools for cross-border payments and financial settlement.

In his latest message, Garlinghouse reinforced this direction, stating that XRP’s relevance isn’t limited to crypto traders or enthusiasts, it has meaningful use in real-world financial systems. Ripple’s payment solutions have already been adopted by banks and institutions across more than 40 countries, and Garlinghouse believes this momentum is just the beginning.

The XRP Ledger, he noted, is capable of handling 1,500 transactions per second with near-zero fees, making it highly attractive for applications where cost and speed are critical.

Ecosystem Growth and Incentives

To encourage broader adoption, Ripple has continued to invest in growing the XRPL ecosystem. Through grants, developer tools, and partnerships, the company has been actively supporting innovators looking to build on the ledger.

One notable initiative is RippleX, the arm of Ripple dedicated to open-source development and XRPL advancement. The company is also working on expanding decentralized finance (DeFi) capabilities and smart contract functionality on XRPL via features like Hooks and sidechains.

This ongoing support reflects Ripple’s strategy to foster a vibrant ecosystem that can compete with more publicized networks like Ethereum or Solana.

A Confident Outlook for 2025 and Beyond

Brad Garlinghouse’s bullish stance on XRP comes as Ripple continues to navigate its ongoing legal battle with the U.S. Securities and Exchange Commission (SEC). While the outcome remains uncertain, Ripple’s leadership appears unfazed, focusing instead on growth, adoption, and infrastructure development.

Garlinghouse’s message makes it clear: Ripple isn’t slowing down, and if builders want to be part of a blockchain ecosystem with real-world momentum, the XRPL might be their best bet.